According to Ms. Saada Mahmud, Chief Executive Officer of Saha’s Creation, many Ghanaians are shifting their fashion preferences from European to African clothing.
According to Ms. Mahmud, many people have in recent times opted dresses made from African cloths over imported ones.
In an interview with GNA Entertainment in Tema, Ms. Mahmud said many Ghanaians and some foreigners have recognized and appreciated the fashionable designs that could be sewn with African prints, hence the new taste for them.
She noted that African clothes are currently being used to sew wedding gowns, suits, jumpsuits, the traditional kaba and slit, office wear, and trousers, among others.
According to her, it was perfectly serving the fashion needs of the public and fit well into people’s self-expression at a particular time, be it for work, leisure, church, weddings, parties, or funerals.
The fashion designer indicated that to bring out the best of styles using the African print, they blended the colours and motives of the clothes to sew a befitting dress to suit whatever occasion.
She said they also combine the clothes with appropriate laces, polished cotton, bridal satin, organza, and other plain materials to create styles.
Ms. Mahmud noted that the options for the usage of African prints were enormous, indicating that it has been used for earrings, bangles, necklaces, fascinators, shoes, hats, slippers, bags, clutches, and many others.
She said the current prices of African prints on the markets were affordable and therefore urged all, especially the youth, to express themselves through African clothes.
She noted that they must not only imitate their Western peers but must help tell the story of their Ghanaian and African origins through the dresses they wear, irrespective of their religious affiliation.
She said the youth could even learn on their own how to use the African prints to meet their unique needs by following the numerous step-by-step video lessons taught by fashion college professors online.
She noted that this included learning how to make clothes by draping, pattern making, art, sewing, and how to dress, noting that they could build their confidence and self-esteem through the fashion statements they make.
By GNA
